What the audit looks at
Six checks, done the way a guest would meet them. For each one you get what we found on your site and what it is costing you.
Rate parity
Whether an OTA, or a wholesaler reselling your rooms, is undercutting the rate on your own site.
A typical findingAn OTA is selling the same room for less than your own site.
Your name in search
Who appears first when a guest searches for your hotel by name, and who is bidding against you for it.
A typical findingAn OTA ad sits above your own site for your hotel's name.
AI answers
What ChatGPT, Gemini and Perplexity say when someone asks about your hotel, and where they send the guest to book.
A typical findingAssistants describe the hotel well, then link to an OTA to book.
The path to book
How many clicks, redirects and new tabs sit between "Book now" and a confirmed room.
A typical findingBooking opens in a new tab, on a different domain.
The phone journey
Whether the whole thing holds up on a phone, from the first tap to payment.
A typical findingThe date picker is hard to use on a small screen.
A reason to book direct
Whether your site gives a guest any reason to book with you instead of the OTA they arrived from.
A typical findingNothing on the site says why booking direct is better.
The findings shown are common examples. Yours come from your own site.
How it works
Tell us your website
The address is all we need. No logins, no access to your systems, nothing to install.
We book a room the way a guest would
We walk your journey from search to payment, on desktop and on a phone, and compare your direct rate with the OTAs.
You get the findings within 48 hours
A short report of what is costing you direct bookings, in order of how much it matters. It is yours to keep, whether or not we ever speak.
We Love Direct is run by ProfitableRooms
A revenue partner for hotels, founded in New Delhi in 2013, with offices in Delhi NCR and Dubai.
- +18.6%
- RevPAR uplift in year one, portfolio average
- 4.2x
- Direct booking growth against OTA acquisition cost
- 120
- Hotels live across the Middle East, India and Asia
ProfitableRooms outcomes, 2025. profitablerooms.com
Works with the systems you already run
The audit itself needs no access to any of them. If you then ask ProfitableRooms to fix what it finds, the work connects to what you have.
Property management
- Opera
- Mews
- Cloudbeds
- Apaleo
- Protel
- Sihot
- IDS Next
- Hotelogix
Distribution and booking
- Sabre
- SynXis
- SiteMinder
- TravelClick
- STAAH
- RateGain
Questions hoteliers ask first
Is the audit really free?
Yes. There is no charge and no obligation. If you want help fixing what it finds, that is a separate conversation.
What do you need from us?
Your website address and an email to send the findings to. No logins, no access to your systems, nothing to install.
Who carries out the audit?
The team at ProfitableRooms, a revenue partner for hotels founded in New Delhi in 2013. The instant first look on this page is automatic. The full audit is done by a person.
What do we receive?
A short report of where your booking journey loses guests to OTAs, in order of how much each point matters, within 48 hours.
Would we have to replace our booking engine?
No. The audit changes nothing. If you later work with ProfitableRooms, its direct booking service can run on top of the platform you already have, or replace it.
How do you use our details?
To send the audit and to follow up on it. The full terms are in the privacy policy.
Meet us at WTM London
3 to 5 November 2026, ExCeL London. Bring your audit and we will go through it together.
Book a WTM meeting